In 2015, Devika Srimal Bapna, a former CA (chartered accountant) from Delhi, launched Kanabis – a fashionable, PETA-approved footwear brand for women. The aim of the footwear label is to replace leather for high-quality canvas. To fight cruelty against animals, the shoes offered by the company are made from superior quality canvas, fabric, jute and other alternatives for leather.